I work with new and struggling coaches

  •  Are you thinking about turning on Netflix because the thought of what to do next in your business is completely overwhelming?  

  • Maybe you are sitting at your desk flicking through social media, comparing your progress to others?

  • Do you sometimes feel paralysed in action by the thought of what to do to get your next or even first client? 

  • Does every little ping or ring on your phone become a welcome distraction to avoid doing the work? 

  • How many times are you hesitating connecting with your audience because you wonder if you are the right person to do so?

If any of the above relates to you then I imagine you also lay awake at night wondering if you are cut out to be your own boss? Most likely you are keeping most of your worries and concerns to yourself whilst putting on positive outlook for others

This is just not turning out to be the freedom lifestyle you imagined for yourself.



Do you know how relatable you are right now?

I am here to tell you that this is completely solvable with the

 "FIRST 50K' programme.

Let me tell you how now.


  • Accountability: to get the work done

  • Structure: to focus and plan 

  • Confidence: to make you want to work with you

The 'FIRST 50K' Programme

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No two businesses are alike. It doesn't matter if the niche is the same, the key difference in every business is the individual running it. YOU! 

FIRST 50K is a programme tailored to YOU! 

FIRST 50K is a FIVE steps programme running over a FIVE month period designed to give you the absolute grounding and backbone you need to generate your FIRST 50K plus.

However, the coaching, support and strategy will be bespoke to your needs and your relative business position. 


The programme structure below resembles that of a photoshoot, something as a coach you will be familiar with.  

Here's what they say...


Looking in mirror

  • This is where we dive deep into your business. We assess your thinking about your business, your approach so far and what your aspirations are for you and your business. It is here where we address your time management and create a solid five month plan. 


finding the uncommon you

  • Start / Review

    • Niche work

    • Brand copy 

    • Pricing

    • Social media stratgey 


ready, set...

  • Launch strategy

  • Practical implementation

    • Website​

    • Social Media

    • Emails


LIGHts, camera, action!

  • Launch / Relaunch


clean up 

  • Making offers and selling

  • Consistant focus on test and trail of offers, niche.

  • Tightening up your sales pitch and discovery calls

  • Client onboarding process

Secret sauce


Throughout the programme you will be making offers. 

You will be looking for opportunities to talk about what you you do and how you can help. 

As you approach your launch your message will become clearer, your opportunities will have grown and the confidence you will have gained by talking about your work will allow your potential clients to have confidence in you.

To make 50K, you NEED to keep make offers. It's that simple!


"“I cannot recommend Serena enough. She has helped me in so many areas of my business. Through her coaching, I have momentum in my business, my confidence has grown and fundamentally my business has increased in sales and am now about to hit to my first 50K. I have put in the hard work but with her mentorship, accountability, coaching and the strategy laid out in her First 50K program I am equipped and know I have the tools to hit that 50K and go beyond. I am so exited by what the future holds. I can tell Serena really cares about her clients, and I appreciated her following-up with me. I am so grateful I found Serena.”"

Amber M, Life Coach


"I'm so happy I chose to work with Serena. I had hit a plateau in my business and was stuck at what to do next—now I'm growing so quickly. She helped me get focused again on growth and trying new things. I love Serena's no-nonsense approach—she calls me on my sh*t and doesn't just talk about "feelings" like some coaches do. She's super-practical and fun too!"

Christine K, Clutter Expert, Gaining Space

“As a Coach, Serena is completely approachable and smart, funny and caring.  In her First 50K program she knows what she’s talking about. I have been helped too many times to count with her insightful coaching. I would recommend her to anyone who is struggling in their business who wants a great coach and brilliant program, who is ready to make amazing changes in their business and life. I’m truly grateful for Serena, the First 50K program and the coaching I have received from her.”

Gail C, Life Coach